Digital Marketing Manager

Worcestershire £ 34,000 - £ 42,000 p.a. + benefits Permanent

Job Reference: 013536

Due to continued growth a leading provider of cyber security has a new vacancy for a Digital Marketing Manager to join the team. With previous experience in Digital Marketing, you will be responsible for planning and delivering innovate digital marketing strategies and benchmarks to increase marketing leads. This will include analysing online customer user experience, and supporting and developing the rest of the digital team.



Location: Droitwich (Remote working available)


Salary: £ 34,000 - £ 42,000 p.a. + pension + health care + discount gym membership


Suitable for: Digital Marketing Executive, Digital Marketing Executive, Marketing Manager, Digital Marketing Manager, Digital Marketing Specialist.



The Role


Owning the digital marketing function, you will work with a range of key stakeholders to develop the digital strategy and achieve growth objectives.


Key responsibilities:


Work with Head of Marketing to plan, manage and deliver the digital marketing strategy that delivers new leads

Undertake market research and analyse ways to increase marketing leads

Raise company profile through advertising on digital channels

Support, manage and develop individuals within the digital team

Use insight to understand target audience and how to optimise website for users

Deliver PPC and SEO Strategies

Digital touchpoint mapping and optimisation to track users journey through website

Manage ongoing development of website including search engines and social media strategies

Ensure website is kept up to date with latest campaigns

Research and develop digital campaign ideas

Keep up to date with market trends and industry news

Generate reports using data collected from all platforms

Collaborating with marketing communications team on campaigns



The Person


As a self-motivated digital marketing professional, you will have hands on, in house experience of developing marketing strategies and SEO experience ideally within Cybersecurity industry (or similar). You must have experience working in B2B technology, strategy development, project management and campaign analysis.


With a passion for digital marketing, you will be highly organised, meticulous and systematic in your approach to optimise marketing. You will be resilient and persuasive when necessary, prioritise workload and have excellent verbal and written communication skills. Competency in HubSpot or similar marketing automation system is essential.


If you have the relevant experience and would like to apply, please forward a CV to Alex Hodgkins

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