Digital Marketing Manager

Worcestershire £ 34,000 - £ 42,000 p.a. + benefits Permanent

Job Reference: 013536

Due to continued growth a leading provider of cyber security has a new vacancy for a Digital Marketing Manager to join the team. With previous experience in Digital Marketing, you will be responsible for planning and delivering innovate digital marketing strategies and benchmarks to increase marketing leads. This will include analysing online customer user experience, and supporting and developing the rest of the digital team.

Location: Droitwich (Remote working available)

Salary: £ 34,000 - £ 42,000 p.a. + pension + health care + discount gym membership

Suitable for: Digital Marketing Executive, Digital Marketing Executive, Marketing Manager, Digital Marketing Manager, Digital Marketing Specialist.

The Role

Owning the digital marketing function, you will work with a range of key stakeholders to develop the digital strategy and achieve growth objectives.

Key responsibilities:

Work with Head of Marketing to plan, manage and deliver the digital marketing strategy that delivers new leads
Undertake market research and analyse ways to increase marketing leads
Raise company profile through advertising on digital channels
Support, manage and develop individuals within the digital team
Use insight to understand target audience and how to optimise website for users
Deliver PPC and SEO Strategies
Digital touchpoint mapping and optimisation to track users journey through website
Manage ongoing development of website including search engines and social media strategies
Ensure website is kept up to date with latest campaigns
Research and develop digital campaign ideas
Keep up to date with market trends and industry news
Generate reports using data collected from all platforms
Collaborating with marketing communications team on campaigns

The Person

As a self-motivated digital marketing professional, you will have hands on, in house experience of developing marketing strategies and SEO experience ideally within Cybersecurity industry (or similar). You must have experience working in B2B technology, strategy development, project management and campaign analysis.

With a passion for digital marketing, you will be highly organised, meticulous and systematic in your approach to optimise marketing. You will be resilient and persuasive when necessary, prioritise workload and have excellent verbal and written communication skills. Competency in HubSpot or similar marketing automation system is essential.

If you have the relevant experience and would like to apply, please forward a CV to Alex Hodgkins
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