Strategic Marketing Manager

Liverpool £ 60,000 - £ 70,000 p.a. Permanent

Job Reference: 013767

The Manufacturing Technology Centre is a UK success story - created to provide manufacturing systems solutions in an agile environment in partnership with industry, academia and other institutions. Working in partnership with Consilium Recruit the MTC has a unique opportunity for a Strategic Marketing Manager. The role will lead in the delivery of strategic marketing projects that support the company‘s growth, and enable rapid progress to be made in relation to new product development and new market opportunities across a range of industrial sectors.



Benefits: The MTC lead the way with a superb suite of benefits including; 33 days holiday, fully flexible working week Monday-Thursday, Smart Holiday system, Life Assurance, Payment of professional subscriptions, Plus many others.


Flexibility is key to success at the MTC and many of their colleagues work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don‘t let anything stop you from applying.



The Role    


The Strategic Marketing Manager role is wide ranging role that will be developing marketing strategies for a wide range of technical products and industrial sector teams across the MTC. This role will be a crucial interface between the product development and technical teams and the MTC‘s business development community, taking the lead on market positioning and segmentation activities. It involves a broad range of tasks, including market segmentation, positioning, performing market research, the development of value propositions and messaging and defining strategic marketing campaigns and activities.


Duties and responsibilities include:

  • Ownership of the development and implementation of strategic marketing plans

  • Support product development and industrial sector teams with market positioning and audience segmentation insights

  • Bring new ideas and concepts forward to develop innovative and effective solutions to business and marketing challenges

  • Creation, delivery and assessment of marketing campaigns to target markets and audiences

  • Analyse all marketing activity to ensure success and value for money, implementing changes as required

  • Develop and maintain the MTC brand

  • Collaboration and management of relationships with third party agencies as required to deliver marketing materials and other support services



The Person


The successful candidate for the role of Strategic Marketing Manager will have/be:

  • In-depth knowledge of CRM software and Content Management Systems

  • Familiarity with SEO/SEM and Google Analytics

  • Understanding of web design

  • Excellent communication skills (verbal and written)

  • Strong analytical skills

  • Team management skills

  • Bachelor‘s degree in Marketing or relevant fields

  • CIM qualification



To apply for the position of Strategic Marketing Manager will forward an up to date copy of your CV to Matthew Fielding.

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